Privacy policy

Last updated: 7 April 2026

This Privacy Policy describes the policies and procedures of MARKEZA PLUS DOO regarding the collection, use, disclosure, and protection of your personal data when using our services, as well as your rights in accordance with the regulations of the Republic of Serbia and the General Data Protection Regulation (GDPR). By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

1.1. Interpretation Words of which the initial letter is capitalised have meanings defined under the following conditions, regardless of whether they appear in singular or in plural.

1.2. Definitions
– Account – a unique account created for you to access our Service or parts of our Service.
– Affiliate – an entity that controls, is controlled by, or is under common control with the Company.
– Company / We / Us / Our – MARKEZA PLUS DOO, Kajmakčalanska 24, 11050 Belgrade (Zvezdara), Republic of Serbia
– Cookies – small files placed on your device to ensure functionality and improve the Service.
– Country – Republic of Serbia.
– Device – any device that can access the Service (computer, mobile phone, tablet).
– Personal Data – any information relating to an identified or identifiable natural person.
– Service – the websites https://markezaplus.rs/ and https://safepath.rs/.
– Service Provider – a natural or legal person who processes data on behalf of the Company.
– Usage Data – technical data collected automatically, including IP address, browser type, time of visit, etc.
– You – the natural person using the Service, or the legal entity on whose behalf such individual is doing so.

2. Legal Basis for Data Processing
In accordance with the Law on Personal Data Protection and the GDPR, the Company processes your data based on:
– Consent – e.g., for marketing communications.
– Performance of a contract – when processing is necessary for the implementation of a contractual relationship.
– Legal obligation – when the Company must act according to applicable regulations.
– Legitimate interest – security, analytics, service improvement, except where your rights override such interests.

3. Collecting and Using Your Personal Data
3.1. Types of Data Collected Personal Data: While using our Service, we may ask you to provide certain personal data, including (but not limited to):
– Email address
– Data provided through website forms
– Other identification data in communication with us.
Usage Data: Collected automatically and may include:
– Device IP address, browser type and version
– Pages visited, time and date of visit
– Device identifiers and other diagnostic data.

3.2. Tracking Technologies and Cookies We use cookies, web beacons, tags, and scripts for:
– Service functionality
– Analytics and improvement
– Content personalisation. Cookies can be persistent or session cookies. Details are provided in the Cookie Policy.

4. Your Rights as a Data Subject
In accordance with applicable regulations, you have the right to:
– Right of access – confirmation of whether we are processing your data.
– Right to rectification – correction of inaccurate or incomplete data.
– Right to erasure (“right to be forgotten”).
– Right to restriction of processing.
– Right to data portability.
– Right to object, particularly regarding marketing.
– Right to withdraw consent at any time. Requests can be submitted via the contact form or directly to the Company. The Company will respond within 30 days.

5. Use of Your Personal Data
The Company may use data to:
– Provide and maintain the Service and manage your Account.
– Perform contracts and communicate via email or other channels.
– Send notifications, news, and offers.
– Analyse usage, improve the Service, and prevent security risks.

6. Data Processing for Marketing Purposes
Your data may be used for sending newsletters, promotional offers, and personalised content. You can opt-out at any time via the link in the email or by contacting the Company directly.

7. Sharing and Transfer of Your Data
The Company may share your data with technical service providers, analytics partners, affiliates, and business partners. Data may be transferred outside your country. For transfers outside the EEA, we apply Standard Contractual Clauses and other legal protection mechanisms.

8. Security Measures
Security measures include SSL encryption, access control for employees, and monitoring of security risks. While we use commercially acceptable methods, no method of transmission over the internet is 100% secure.

9. Data Retention Policy
We store data for as long as necessary to fulfill the processing purpose, comply with legal obligations, resolve disputes, or until consent for marketing is withdrawn.

10. Additional Information
– Automated Decision-Making: The Company does not make decisions based solely on automated processing with legal effects for you.
– Children’s Privacy: The Service is not intended for persons under 13.
– Right to Lodge a Complaint: You may contact the Commissioner for Information of Public Importance and Personal Data Protection.

11. Contact
For privacy questions, contact us at: https://markezaplus.rs/